Back by (un) popular demand, and why that’s a GOOD thing
- ... sometimes, unpopular is exactly what the Doctor ordered!

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When I first came out with “Advanced Hill Training” (one of my first courses after Gorilla Grip and “Pull-ups – from DUD to STUD within a matter of weeks” – it was exceptionally well received … by those that were already at a certain level of fitness.

Amazingly enough, and despite the fat burning POWER of the exercises and routines in this book, this particular book never attained “cult” status like Gorilla Grip (by far and still the most popular course it seems) did … and to a certain extent the book on pull-ups (well, more than a certain extent actually, but you get the point).

And amazingly enough, despite the positive reviews for the book, those that started off with my basic 0 Excuses Fitness courses would often times overlook this advanced course.

They’d go on to OTHER advanced courses. Corrugated Core. The course on pull-ups (the advanced course). And of course, Shoulders like Boulders.

And so forth.

But this little manual never received the recognition I thought it would, and although it kept selling, the fact intrigued me.

One fine night, I was talking to a friend on the phone and he (metamorphically speaking) pulled me aside.

“Rahul, you gotta niche the course LESS”


“Well, right now you’ve got this course – a great course, but the average person probably looks at it and by the title itself thinks it’s too difficult”.

I paused a minute.

And come to think of it, he was right. A light bulb went off in my mind (and note – I’ll tell you here – hindsight is often 20/20, LOL).

“You’re right”, I said. “And …” I continued, my mood picking up almost instantly, “Maybe I need to sell it to the MASSES instead of the NICHE, and I know just how to do that”.

And thus was born Eat More – Weigh Less, essentially the same courses with some modifications, and voila – the sales almost instantly improved.

(within a week or so of marketing it, getting the new title out, etc etc)

And along with that, something else did too.

The pissers, moaners, whiners, groaners and complainers ALL increased, and while NONE of them said a word against the course itself, or the exercises, they all had the same idiotic refrain.

Much like the overly polite dude the other day did (and he was literally so polite I can’t even “name and …” him here. As people that know me KNOW, beyond a certain point, if you’re that polite, then I won’t even TRY to call you out on your views or even present my own, hehe – – even if you’re a diehard liberal, and that should tell you a lot about how I view freedom of opinion, hehe).

To each his own..

Anyway, they all complained “it was too easy”.

“How can you put out such an easy course”

To which, of course, I’d reply with the following.

  1. Have you done the thing?
  2. Do the exercises WORK?


… Crickets.

Now don’t get me wrong, of course. Sales DID increase, and by a LOT after I renamed. Sometimes that’s all it takes to move a book – – much like Napoleon Hill’s “Think and Grow Rich”, which would probably never have seen the light of day in the cult-like manner it has if he had named it what it originally was “How to use your Noodle to get the Kaboodle” (eww!).

And you might argue it’s my job to educate these people on the why’s and wherefore’s, and to a certain degree, I agree.

But only to a certain degree, my friend.

All the “education” in the world won’t help if that horse don’t want to drink. You can lead it to the water all you like, but if will BUCK and not DRINK … well, that’s nothing but a waste of it’s time and energy, and (to me) more importantly MINE.

And as I thought about what the dude said, another bigger light bulb went off.

“Rahul, this is damn near the only product you’ve not niched!”

And he’s right my friend.

He’s right!

He meaning my mind, of course, but hey … what can I say. MOST of my products, either in fitness or elsewhere are niched and while that may mean fewer sales, I’ve never been one to sacrifice either my values or beliefs at the altar of public opinion (or anyone’s for that matter) or the almighty DOLLAR.

If I make fewer sales, so be it, my friend. At least the book gets into the hands of those that will USE it – and being THAT was the intention with which I write all my books – well – the OLD favorite is back as of now, my friend.

I had the idea while in the shower, and almost instantly, like that … I readded what I removed from the course, and got the old cover etc back up (with some sprucing up) .. and its ready for purchase (once again) right here – –

Something else that was of curiosity to me but didn’t strike me before was that even when “Eat More – Weigh Less” was doing the rounds, those REALLY interested in getting fit – the NON complainers that is found a way to get to this book WITHOUT it being there on the products page!

Where there is a will, there is indeed a way, and that way is straightforward now.

And yes, and to reiterate. This is a NICHE course, and delivers results that are OUT OF THIS WORLD in a very short span of time.

If you’re not looking to get precisely those, or if you’re one of those that requires long, fancy drawn out routines, then this is NOT for you.

If you’re not a believer in quick and dirty workouts, this is NOT for you.

If you’re NOT serious about your health, STRENGTH, fitness (and indeed overall testosterone levels) then please do NOT get this course.

But for those of you that fall into the “rarest of rare” category – well – have at!

Alright, my friend. I’ll leave you to it!


Rahul Mookerjee

P.S. – You’ll find that this course is now under the “Core Training” section – and appropriately so, since this course, more than any other, will strip off the lard off your body in record quick times and double speed. Grab it now, my friend (if you’re truly interested!).

P.S #2 – Along with that, don’t forget to grab a copy of Corrugated Core right here.

P.P.S – I used to offer a free one hour consultation online for those of you that had bought the Advanced Hill Training course, but discontinued this months ago. However, for those of you on my list – I’m re-opening the offer – but only for a week, my friend, and I might pull it before that as well. So go on ahead and get in while the going is good (and if you do – send me an email if you’re interested in the free one hour – and we’ll see what we can work out!).

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