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… and isn;t a bad thing at all, to be honest …

Anyway, Henry Ford (he needs no introduction now does he) had THIS to say about what he thought was the hardest job in the world.

It wasn’t making cars, or 8 cylinder enginers, or bouncing back from multiple bankruptcies to become the most succesful man in America (in his time) …

… It wasn’t any of the other things he accomplished.

Nah.

It was this – thinking.

“Thinking is the hardest job in the world” said Ford.

I am not sure if he said that with regard to a certain topic, or if he just said it offhand.

But he did say it (Google if you dont believe me).

Now, if you told the average person this statement, they’d goggle and gape at you.

Or of course, they’d go the “how dare you compare yourself to Ford” or some idiotic rot.

(such as Bozo you know who does and such as people in my family have done, and certain people I know have, and … well, does that sound familiar to you??)

Or, they’d giggle like Carol, a student of mine did when she was asking about “future plans”.

All you do is think, she would say.

And indeed, yes. MOST people that know me (or think they do) are quick to criticize me as being all theory and nothing else.

Hmmm ,.. so lets see.

Over 30 fitness books as far as I know… (I haven’t kept count). Not including the various compilations.

Over 60 (way more) in the other genre yours truly writes in.

And probably over 2000 or so blog posts cumulatively, in addition to traveling when the urge takes me. In addition to making sure I get workouts in EVERY time I can – any place I can – and at least once a day (unless I’m holed up in front of the computer with a nasty stomach bug that somehow surfaced this afternoon, hehe – but it’s already getting better!).

Just think?

I dont think so, Carol, hehe. Pun intended!

(Of course, for the layperson, what I do is “all rubbish”. It “means nothing”. What means something to them is doing what the Bozos do in life…)

Anyway Fred Herman, that great salesman, had this to say about selling.

It was actually the title of one of his books, I believe.

It was … “Selling is simple, but not easy”. (that was it, I believe).

Curiously enough in yours truly’s family, selling has always got a BAD RAP.

Figures eh.

Every time I did well at sales etc, it wasn’t acknowledged.

It was the bozo like “sitting in the office until 1 AM in the morning (doing God knows what)” that was …

… Which is wierd to me.

Ask any successful CEO, entrepreneur, or anyone successful at anything really.

They will all be the first to tell you that sales and marketing aren’t just necessary functions.

They are vital and the lifeblood of any organization.

And of course, precious few people do it well …

(Remember, when operations screws up – guess who (and it happens a lot!!) covers for it – sales! Ever seen the reverse happening? I think NOT, hehe).

That isn’t to say your service or product shouldn’t be good.

But selling is simple, really – and yet, so few people do it WELL.

Anyway, point of this diatribe you ask?

It is this, my friend.

ALL my fitness books and courses, writings etc have always either consciously or unconsciously followed this principle.

I’ve never bothered about page counts or word counts.

Unlike many others, I do NOT fill my books with “fluff” and useless, time wasting gabble.

(And even then, despite my intense drive on being pithy, I do tend to ramble on at times, but it’s always relevant!).

And I have never once believed that the “length” of anything means anything when it comes to value.

You could say the same thing in 10 words, or a 100 sometimes, and it wouldnt make a damn bit of difference.

Same for my workouts in the book.

They just flat out WORK.

They’re not fancy.

They do NOT involve 15,000 pieces of equipment, DVD players, females holding coffee mugs on treadmills, and certainly no spandex.

And the workouts I give you?

Most of them are killer workouts taking up NO more than a page of text at most (often times not even that).

But do they work ?

Well – you on this list have likely been reading all the reviews I’ve been sending your way as of late, and … well … you be the JUDGE!

K.I.S.S. my friend.

Keep it simple and sweet – there truly IS NO OTHER WAY!

Best,

Rahul Mookerjee

PS – Check out some of our review here – and then grab one of our products HERE.