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One of the much touted aspects of success is also one which a lot of people disagree on.

Give them what they need – or what they WANT?

Napoleon Hill, that great seer made no bones of the fact that fortunes were built, even during Depressions by giving people what they NEEDED (and by finding a way to fill that need efficiently).

He wasn’t wrong.

But I have a somewhat different take on this, and I haven’t been shy about expressing my opinion on it.

I’d say it’s fact!

Most of the times, yes, you give people what they “want”, but sometimes, for your OWN success and THEIRS (note – both are not mutually exclusive!) – you give them what they need – what YOU know they need – but they might not.

By this I dont mean denying an alcoholic drink or a druggie Bozo drugs, and pushing them into counseling or rehab or what not – which is probably the last thing they “want” (but thats a good example).

But what I mean is …

When Henry Ford after his five bankruptcies and eventual MASSIVE success was asked about this part of it?

He laughed in that way only Ford can!

“If I had asked them, they would have said faster horses!”

So sage my friend – so sage.

And true too.

People just didnt believe a thing like a CAR was possible – much like no-one believed space travel was possible, or even the wireless, or the telephone.

When asked what they were wanted – they’d choose what they thought was possible!

Ford, in his pioneering ways (I can identify!!) made sure he KNEW what they wanted – and gave it to them knowing fully well they’d love a mechanized, faster horse!

And did they?

Well, I believe the proof is in the pudding on that one eh.

But really, the same thing happened to me with one of my courses (albeit obviously on a far less grand scale -until NOW) Pushup Central.

LOTS of people have been exhorting me to write courses for years, and none more so than the famous Isometric and Flexibility Training course – the first of it’s kind out there – roundly loved, admired, trolled, booed, despised, hated, and absolutely revered.

This came about on the urging of several great customers of mine.

In addition to this course, Lumberjack Fitness and Advanced Plyometrics are on the way, my friend.

When the time is right . . .

I’ve also had requests for courses on the following –

One arm work.

Muscle ups.

MORE advanced stuff on pull-ups (more than what I’ve already got out there – including sternum pull-ups which are a workout unto themselves if you progress).

Rope work (I ended up doing Jump Rope Mania! first).

And many more.

All great request, and all no doubt books that are in the offing.

But not one person (and this isn’t being said in a negative manner bro) asked me for more on pushups.

This isn’t a surprise, of course.

Doers and champs know the value of the pushup as the BIG DOG of exercise. Quite literally.

But for some reason, mainstream and even those that truly get it don’t really think of the pushup as much as they do the pull-up – muscle – burpee – or other excellent exercises.

The pushup for some reason, my friend never gets it due.

In 0 Excuses Fitness ,I did my best to GIVE it it’s due.

In the book on reverse pushups, I tried again – and people loved it again.

But still, I wasn’t seeing the humble and mighty pushup get the acclaim it SHOULD have.

And therefore, I decided last year on the spur of the moment to create Pushup Central, and it, more than any other course HERE is ROLLICKING – and on course to topple Gorilla Grip, another classic book if there ever was – and a huge success – from it’s perch as #1.

(The 0 Excuses Fitness System is # 1, but that has videos too – I’m talking just books).

I KNEW that people NEEDED to know this about pushups even if they didnt “want” it in favor of other more fancy methods of training.

And the book speaks for itself.

Sometimes, you truly gotta give people what they need – because guess what – that need migh tjust be a HUGE WANT they never knew they wanted!

So it was with Pushup Central!

And thats the message now.

If you train today – be sure and knock out a 100 pushups at least as part of it!

Best,

Rahul Mookerjee

PS – Butso Bozo Schofield, currently starting his weekend bender in “lockdown shockdown paradise” – a person who bitched about this great, great, GREATEST Book on fitness by saying “just pushups! Boring!” and it’s author as “Rahul Tyson” (clearly a comment that shows he never bought, much less read the book – but remember, the Bozo can’t really read beyond the labels on his beer bottle, hehe) (despite not being able to do a pushup or quarter to save his LIFE) – is currently signed up for the site as a girl of all things.

Seems he’s finally coming full circle in terms of being a sissy Schofield, hehe.

Hey, it’s OK – Glyn. We all gotta come full circle, even if that means signing up for sites with this chick “Roya’s” name. (some chickie with whom he has history, stole 2000 GBP from etc).

PS #2 – But back to workout – if you can’t do a single pushup as yet but want to – don’t despair. My book will teach you how, my friend. All I’ve ever asked from a man in terms of training ,like the great Karl Gotch did was GUTS – and nothing else (the only difference being I don’t cater to freebie seekers and price wankers. I go where I’m VALUED).

(Not saying Gotch did either, but he had rather “different” thought on money!)

PPS – For those of you that complain about my “ads on Amazon” – well, remember what Ford said.

A man that stops advertising to save money is like a man attempting to stop a clock to “save time”.

So true!

(the person that complained didnt say I was wasting money or not – she was just pissed she saw me everywhere. Poor gal. Hehe).

Reminds me of what a pisser and moaner once said on that site, Dongguan Expat (well, a sister site).

“Everywhere we talk Dongguan, there is Rahul, Rahul, Rahul!”

Poor chap. LOL.

And you’ll be seeing WAY more of me, rather than less, and especially when we get past the email hiccups (Butzo Bozo Scho still hasn’t figured that one out, lol).