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We’ll get to that in a minute, but first … here’s a question that popped into my mind.

I asked it on the Ship forum (well, I asked the members individually) – and I think I’m going to email a few of my great customers personally and then ask …

(but they’ll probably see it here anyway, so ..)

But the question is, and since email is still down for the most part (although for some strange reason the site emails work) – – here it is.

If you had to choose ONE book out of my great books as your favorite – which one would it be?

Write back – and let me know!

And now, for the title of this email, and the subject matter.

(It’s interesting I’m still calling ’em emails, though they’re just getting posted on here, but no worries – WE – will be – BACK – sooner than you expected – in that regard too!).

When Chet Carson broke out of a max security hellhole prison he had NO idea what was waiting for him.

The way he got in there, you ask?

Well, a robbery that was supposed to give him and an accomplice easy money crashed.

And while the robbery went south, they could still have escaped.

Chet lost his nerve and got caught.

His pal didnt.

In court, he was man enough not to “rat” on his pal (cops didnt have a clue about who else was involved).

Got sent to hell, broke out (I dont blame him, hehe) – – and then ended up in a pretty cushy job in “nowheresville” where he could have really made good money.

His past caught up with him though, and he got tangled in a web of deceit and blackmail he did nothing at all to deserve or want.

One thing led to another.

The person who gave him a job – a person Chet truly respected got shot.

And at the end of the tale, you have Chet himself getting shot and waiting for “death to come” as his pal who he supported by not ratting on him in court ends up walking away with stolen money to the tune of 100, 000 bucks (or more, probably given the currency appreciation and all that).

That in a nutshell is the story the great James Hadley Chase wrote, one of his numerous books about people looking to strike it big.

Aiming for “easy money”.

The bling, the moolah, the big money.

Except, he also made mention in his books of the Laws of the Universe – one of them.

That being, Come Easy, go Easy.

Emerson in his Laws of Compensation explained this so well when he said “all excesses are balanced”.

The same dualism underlies the nature and condition of man. Every excess causes a defect; every defect an excess. Every sweet hath its sour; every evil its good.

Every faculty which is a receiver of pleasure has an equal penalty put on its abuse. It is to answer for its moderation with its life. For every grain of wit there is a grain of folly. For every thing you have missed, you have gained something else; and for every thing you gain, you lose something.

If riches increase, they are increased that use them. If the gatherer gathers too much, nature takes out of the man what she puts into his chest; swells the estate, but kills the owner.

Nature hates monopolies and exceptions. The waves of the sea do not more speedily seek a level from their loftiest tossing, than the varieties of condition tend to equalize themselves.

There is always some levelling circumstance that puts down the overbearing, the strong, the rich, the fortunate, substantially on the same ground with all others. Is a man too strong and fierce for society, and by temper and position a bad citizen, — a morose ruffian, with a dash of the pirate in him;—— nature sends him a troop of pretty sons and daughters, who are getting along in the dame’s classes at the village school, and love and fear for them smooths his grim scowl to courtesy. Thus she contrives to intenerate the granite and felspar, takes the boar out and puts the lamb in, and keeps her balance true.

There is more to this, of course, but thats part of what he wrote.

And it’s TRUE my friend.

What comes easy usually goes away just as easy and unexpectedly.

I’d rather be the sort of person that gets what I have the right way i.e. BUILD my business on a stable foundation, watch it grow, take all the right actions, so that what comes doesn’t “go away easy”.

I’d rather be the sort of person that stays true to myself, and gives you products that CHALLENGE you to become a BETTER – much better – version of you.

As Charles Mitchell, a great customer of mine said, the only reason Im not as a rich as Jeff Bezos (hehe) is because I don’t “dilute” the quality of my products just to sell more books.

(paraphrased, and obviously the “rich as…” part was a figure of speech, but it’s more true than it sounds!)

And I’d never ever do that, because to me, that ain’t real.

That ain’t what I’m about.

That ain’t what I want YOU to be.

That don’t mean that financial goals or any goals are bad. I’ve got tons of them, and have had tons in the past, and have cracked and bettered any goal I’ve truly set for myself – financial or otherwise. I strongly encourage YOU to do the same!

And the same law applies to fitness.

“easy gains” never last, my friend.

And you just have to look at the nuts on crash diets etc, or those that starve themselves skinny thin and then bloat up to more than they were before to see the truism of this (just one example).

Hard training, brutally effective, hard workouts, day after day – done no matter what – will bring you gains like nothing else will, much like money you put in the bank patiently that grows, grows, grows, until one day …

That is what it’s all about my friend.

And for brutally effective training – no book encapsulates that maxim better than Pushup Central – truly one of my best ever – grab it now!

Best,

Rahul Mookerjee

PS – No, it ain’t just pushups. No, it’s not “too easy”. Get the book, and take up the CHALLENGE, my friend, and you shall SEE.

PS #2 – Also, remember to pick up Animal Kingdom Workouts right HERE.