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I still remember a story from a famous individual and personal trainer (back in the day) that I won’t name here.

Sometimes, as I often do when women ask my age “letting you guess is more fun”.

Hehe. They can never guess it right, of course!

And, its a great way to break the ice …

But anyway, this guy raised his prices a little, and instantly, a ton of clients complained.

This was way back in the DAYYYYYY …

“You’re raising your prices on us so you can buy yourself a Porsche”, grumbled one guy.

Whoa!

Dude was living in the gym, driving a beat down Chevy, and would have been happy enough to just have a roof over his head. LOL.

But anyway, I just got an email from my current host that they’re raising their prices.

Initially I thought it was $2, but it seems to be $6. While that might seem like pocket change remember these are monthly charges, it all adds up etc – and any sensible business person will tell you that if you dont watch the pennies, the dollars won’t necessarily “watch themselves”.

But my thoughts weren’t that of “oh no!”

Or annoyance, or what not.

I’m curious to know why, so I emailed them. I’ve got NO doubt they’ll get back to me nigh quick. They’re GREAT guys – I have nothing but good things to say about them and their whole team as opposed to the last host I used – the polar opposite. Gazdooks!

But anyway, my thoughts?

My first thoughts were, funnily enough – GOOD.

Why?

Because it means I’ll EARN more.

Obviously earning $6 more is not what I’m talking about for you “literal” types out there (those that might be reading this).

It’s a MINDSET.

And it’s called FAITH.

And – the point I’m saying this?

Recently, I raised the price of the Ship memberships from $799 to $999 – which given the value I provide in there is still a STEAL by any and ALL standards.

I mean, the info you’re getting free access to took me literally years to compile, which is why I get so irritated at the trolls and Bozos that claim “it’s too expensive” or “it’s nothing! Those are just simple exercises!”

I mean, look fella.

In MOST, if not ALL cases, these idiots can’t DO the thing themselves, and they rant about price etc!

Insanity PERSONIFIED (much like that brick wall, hehe).

But REALLY – fitness wise?

YOU should have the same mentality.

Extra challenge?

More challenging stuff?

Hell – throw the kitchen sink at me, you might say!

Because guess what.

Real men – and warriors – never stop the fight. They never sit on their asses and think they know it all. They know there is ALWAYS another mountain to conquer – another peak to scale – TODAY!

And in today’s world, that i sth ebest advice I can give you for now.

And no, Steve the prices for the books won’t go down, hehe. Sorry!

They might go UP though (some of ’em).

Anyway, enough on that front. REmember to pick up Zero to Hero! and Gumption Galore! Right here in case you’re in need of more motivation (arent we ALL?).

(I may put out more Volumes for the latter, but the ole brain is putting out NEW Positions for “Profound Positons“, a likely upcoming book. Yesterday I put in positions from some of the other books, but now I’ve got NEW ones in my mind, so this is definitely a project to WATCH. Watch this space for MORE).

And I’ll be back!

Best,

Rahul Mookerjee

PS – Our shoulder compilation was for some strange reason a long time coming, but it’s picking up steam now, especially the paperback. You know how it is – nothing beats the feeling of holding a real book in your hands! Check it out here – Barnstormer Shoulders!

(and remember, paperbacks available for all products).